The Vasulka Effect is about the life and work of video artists Steina and Woody Vasulka. They met in Prague but then moved to New York where they started to try their hand at video art. Some have called them the forefathers of the YouTube generation, but by the time we meet them, they have almost disappeared from the art world. With humor and sarcasm in life, they are in financial trouble and are wondering how to part with their work for future generations. Suddenly, they are rediscovered by the art world and skyrocket to stardom again.